Blog

Thoughts that move your business.

One article every week — the same text that goes out as the newsletter.

7 October 2026

Measured, not claimed

Most coaching promises transformation. I don't ask you to believe that — I measure it. Why every client fills in a decision baseline, and what's in it.

30 September 2026

Backlog or pattern? Which kind of stuck you are

One open decision is a jam. Three of the same kind are a pattern — and patterns don't resolve with more effort. Here's how to tell the difference.

23 September 2026

80% is enough

The most expensive sentence in business is “I just need a bit more information.” Why 80/80 is the better rule — and how to apply it in five minutes.